In my time at BBH, my focus was building email journeys as Design Lead on the Samsung CRM account.

We defined a design approach that was relatable, feature-focussed, and built this out into a world that felt infinitely more at home in the Samsung Galaxy than what had come before.

Concise motion, succinct copy, a simplified and cohesive icon set, defined treatment for lifestyle imagery, typographic illustrations, and a stripped back palette all come together to communicate one of Samsung's key brand values;

"Serious Tech, Playfully Told"

The results:

Open rate +70%

Conversion 9x higher

Click-through +51%

Customers 12x more likely to purchase high value products

A bronze DMA award