Game of Thrones

In the collective mindset, you would be hard-pushed to name a show talked about more ceaselessly than Game of Thrones.

In the year-long hiatus leading up to the show’s long anticipated finale, HBO needed a campaign to drive sales throughout the festive period and sustain the excitement. Two approaches were taken to tackle this need.

To promote the Season 7 boxset, the creative takes its lead from the fire & ice teaser artwork with supporting copy to drive home the sheer monolithic scale that the show has taken on. The house sigils splintered through the ice build the tension as the cracks finally reach breaking point.

The show's emblematic sigils again come into play to push the Complete Seasons 1-7 boxset. The house pieces of the feudal families from Daenerys’ war table pale in stature when pitched against the inference of the real threat fast approaching from a colder place North of The Wall.

These two creatives were adopted and distributed internationally as a toolkit to be used across print, online & OOH.

Apple TV

Home to an eclectic mix of shows and films people love, HBO needed a way to tie their impressive catalog together to best showcase on Apple TV.

Shattering the competition - The creative needed to speak of the sheer scale of HBO's programming and the impact of it's key titles, which have become seminal in the minds of countless viewers.

The shards of glass act as a versatile holding device pulling together characters from anywhere across of HBO's varied landscape; always grounded by the brand's iconic 'O' at the centre.